Digital Asset Management for Food & Beverage Brands [Case Study]

TL;DR

Jackson's, the snack brand behind Kettle Sweet Potato Chips, Kettle Potato Chips and Super Veggie Straws, replaced years of SharePoint folders with a Tagbox.io media library. Text recognition, calibrated together with Jackson's for their packaging, now tags every bag by product line, flavor and size, so files are organized by tags instead of duplicated across folders. That calibration is now a built-in setting for every Tagbox.io workspace. The result: about 50 team members find approved assets without asking the brand team, packaging updates happen on one file instead of many copies, and partner agencies get everything through a single link.

The company

Jackson's started in 2013 in a family kitchen, when Scott and Megan Reamer began slow-cooking sweet potatoes for their son Jackson. Today the brand is on the shelves of Whole Foods, Costco, Target and Kroger, and was named Snack Food & Wholesale Bakery's 2026 Snack Producer of the Year.

A fast-growing snack brand lives on its packaging. Every product line comes in several flavors, every flavor in several bag sizes, and every bag has a front, a back and a nutrition panel. All of it gets updated, reprinted and sent to retailers and agencies - all the time.

The challenge: great work, buried in SharePoint

Emily Tam, Digital Marketing Manager at Jackson's, looks after the brand's library and its agency relationships. For years that library lived in SharePoint, where, in Emily's words, "everything gets buried in folders, and you can't really see the work you've done."

About 50 people across departments needed packaging and product photos, and none of them could easily tell which version was current and approved. Because a folder can only hold a file in one place, the team copied the same assets into every folder that might need them. With packaging changing constantly, every update meant hunting down each copy by hand.

Sharing outside the company was its own job. Links to folders nested inside folders kept breaking, permissions were revoked automatically, and Emily's time went to adding and removing people instead of getting assets to the agencies that needed them.

Why Jackson's chose Tagbox.io

Jackson's looked at several digital asset management tools. The brief was clear: easy to browse visually, tags instead of duplicate folders, and a price that made sense for a lean team.

"We are a small team with a really small budget. Everything else on the market had a lot more additional features that we just aren't in the spot to use. This was exactly what we needed - streamlined."

- Emily Tam, Digital Marketing Manager, Jackson's

One capability was make-or-break: text recognition on packaging. A snack brand's products are told apart by what is printed on the bag - product name, flavor, size. If the library could read that text, the whole catalog would organize itself.

Text recognition, tuned for the fine print

Out of the box, text recognition is built to catch the words that matter on a photo - a headline, a logo, a sign. Packaged goods need more. The details that separate one SKU from another often sit in the smallest print on the bag.

So as part of onboarding, the Tagbox.io team configured text-in-image tagging around Jackson's packaging: which text to read, how small to go, and how to turn it into tags the sales team actually searches by. We tested it on their real bags and adjusted it with Emily and Joaquin Diaz, Creative Lead, Visual & Brand, until it matched how they work.

That work became a product feature. Every Tagbox.io workspace can now calibrate how fine-grained text recognition gets. Packaged-goods brands turn it up to capture fine print. Brands with lots of incidental text in their photos turn it down, so street signs and T-shirt slogans don't flood the library with tags nobody needs.

Not everything has to be left to automation, and Tagbox.io doesn't force it. For the details Jackson's wanted to confirm by hand, like bag sizes on its key packaging collections, Joaquin used Tagbox.io's manual tagging tools: select a batch of files, apply the tag once, and it's set across the whole group. Those tags stay attached even when a file is replaced with a new version. For lifestyle photography, Joaquin says the automatic tagging "has been great" from the start.

A migration that cleaned up as it moved

Moving a company off SharePoint after years of habits is a big change, so the Tagbox.io team did the heavy lifting - the full migration took 10 days.

It wasn't a bulk copy. Moving SharePoint over as-is would have dragged along discontinued packaging that partners should never see, plus years of inconsistent folder names for the same products. So the Tagbox.io team rebuilt the structure instead - re-tagging the library and consolidating overlapping tags into one clean, consistent set:

• Only what matters moved. Packaging mockups and product photography came across; every archive folder stayed behind.

• Folders became tags. We mapped Jackson's SharePoint folder names to tags and categories - product line, flavor, size - merging duplicates along the way.

• Emily's team signed off first. They reviewed the full mapping in a spreadsheet before a single file was imported.

The team started working in Tagbox.io right away, and kept shaping the tags to fit how Jackson's actually runs. Tagbox.io's migration service is included on every plan.

How the team works now

Tags that mirror the business. Jackson's runs on rigid product structures - lines, flavors, sizes. Each is now a tag, so one file shows up in every view it belongs to without a single copy. As Emily puts it, having that structure "clearly defined and searchable has been so much easier."

Sales serves itself. Reps combine tag filters to land on the exact file they need - say, the sweet potato 5 oz bag - and know it's the approved version.

"I'm not receiving emails saying, 'Hey Emily, can I get something?' Go find it yourself - there's a tag for that."

- Emily Tam, Jackson's

Update once, not everywhere. When packaging changes, the team replaces the file in place. Tags and collections stay attached, version history is kept, and everyone sees the newest file - no more digging out every copy.

One link per agency. Jackson's shares collections with its agencies instead of SharePoint folders. The agency's designers, video team and graphics team all work from the same link, and the access requests stopped.

"I feel like I've gained a lot of free time back. I sent over one link. They can run with it and have no issues with it internally in their team."

- Emily Tam, Jackson's

Know-how lives on the file. Usage notes and disclaimers now sit on each asset, not in one person's head - so, as Emily says, "if I were to disappear one day, someone else could figure this out."

Results

• Packaging search that reads the fine print, calibrated for a packaged-goods catalog.

• Self-service for about 50 people across sales, marketing and beyond.

• One file per asset, updated once instead of in every folder.

• Agency sharing without permission management - one link per partner.

• A feature built together - the packaging calibration is now part of every Tagbox.io workspace.

• A clean, consolidated tag structure from day one, live in 10 days.

And a result that doesn't fit in a bullet: the team's own work is visible again.

"It has made it a lot more enjoyable to go through our assets. It's easier to champion our own team members for the work that they have done, because you can visually see it right away."

- Emily Tam, Jackson's

FAQ

What is a good SharePoint alternative for product photos and packaging files?

SharePoint organizes files by folder and permission, which works for documents but makes photos and packaging hard to browse and easy to duplicate. A media library like Tagbox.io shows every file visually, organizes it with tags instead of folders, and shares collections through links. Jackson's moved its packaging mockups and product photography from SharePoint to Tagbox.io for these reasons.

Can a digital asset management tool search the text printed on packaging?

Yes. Tagbox.io reads text in images, so packaging can be searched by product name, flavor and size. How fine-grained it reads is adjustable: packaged-goods brands can capture small print, while brands with lots of incidental text can dial it down to avoid unneeded tags. Anything the team prefers to set by hand takes seconds with bulk manual tagging.

How do you organize product photos by product, flavor and size without duplicating files?

Use tags instead of folders. Each file carries every tag that applies - product line, flavor, bag size, campaign - and the team combines tag filters to narrow down to one exact asset. See how photo tagging works in Tagbox.io.

How do you share approved brand photos with agencies without managing permissions?

Share a collection link rather than a folder. Jackson's sends one link per agency, and everyone on the agency side works from it. When the brand team replaces a file, the link shows the newest version.

How long does it take to move from SharePoint to Tagbox.io?

Tagbox.io handles the migration: it maps your existing folder names to tags and categories, you review the mapping, and archive or outdated folders can be excluded. Jackson's full migration took 10 days. Details on the migration page.

Is Tagbox.io a fit for a small marketing team?

Jackson's chose it because it covered what a small team needed - visual browsing, tags, versioning and sharing - without paying for enterprise features it would never use. Every plan includes unlimited users. See pricing and our guide to DAMs for eCommerce and retail brands.

Ready to make your packaging and product photos searchable?
Start Free Trial or Let's Talk.