The Best Brandfolder Alternatives
for Digital Asset management
(2022 review, pricing & open demos)
The thing I hear most about Brandfolder is that it's a great product, if you can get it to work. If you're reading this, It seems you’ve tried Brandfolder, and couldn't get it to work. Maybe organizing your assets took too much time, or it was difficult for your entire team to use it well, or it just become too expensive as your team grew.
Indeed, Brandfolder has lots of great features, but if they’re not cutting it for you anymore, here are a few alternatives you might want to consider:
In this article, I'll talk about the pros and cons of using Brandfolder; I'll offer first-hand experience in comparing it to other alternaitives, and share some open workspaces from each product that I found on the web, which can really help, since most of them are demo-only, and do not allow you to freely explore on your own.
brandfolder - overview & pricing
Before we discuss alternatives, let’s examine a few reasons why you might be looking for an alternative to Brandofolder. Brandfolder was founded in 2012, and acquired by Smartsheet in 2020. As such, it is an established brand in the DAM market.
Brandfolder's are unique in that they help manage not only media and files, but also the brand guidelines such as fonts and colors. This indicates their focus on large retail and tech organizations. They also offer users a great interface for finding their assets.
While finding assets is a relatively good experience, some people found difficulties in the admin side of things. Here are some common drawback we hear:
Why You Need A brandfolder Alternative
❌ Organizing assets
Adding and organizing content is definitely the main drawback of using Brandfolder. During upload, you will need to manually tag each asset individually. While they claim to have auto-tagging, it doesn't connect to the organization's taxonomy, and instead creates a multitude of irrelevant tags that causes more trouble than it's worth.
❌ Advanced search
Users can easily search for the basics - by the name of the file, or added tags. But if you're looking for something specific like images of a particular person, or by image text - you might find the platform lacking. This is especially crucial since, as mentioned above, Brandfolder is designed primarily for retail companies. These companies often need to organize product images, which usually have labels that include the the name of the product, and extra information such as package size, taste or smell, and other data that you won't be able to search for in Brandfolder.
While Brandfolder doesn’t make its pricing transparent on their site, according to a number of online sources, their pricing starts at around $450/month for a single user with basic storage, and can easily climb to $3,000/month as teams grow in users and storage.
up and running in a week
Setting up a Digital Asset Management platformcan take months.
At Tagbox, we understand that a productivity tool is supposed to, well, help productivity, which is why our data migration team would love to help get organized within just one week of signing up.
Brandfolder vs. canto
Brandfolder and Canto are both established DAM brands.
While some of the functionality seems similar. Brandfolders targets retail companies, and has additional functionality for specifically organizing brand guidelines such as fonts and colors. Canto. On the other hand, it is more suitable for Academic institutions and non-profits.
Pricing is relatively similar. Neither platform officially publishes its pricing policy, and according to online resources, you can expect a quote in the $3,000-$10,000 month, depending on your specific requirements.
In terms of usability, we personally like Brandfolder’s design and user experience over that of Canto, which is a bit dated.
Brandfolder vs. bynder
Bynder is another one of the veteran players in the DAM market, offering all the core functionality, as well as many integrations.
Bynder is considered to be the more expensive of the group, and thus mostly suitable for very large organizations with high customization needs.
In both cases, the platforms include very basic AI assistance, with auto-tagging that is rarely used, and no advanced search options such as text-in-image search.
We’ve also noticed that Bynder’s platform tends to be a lot slower, which can be annoying if you use it often. As the features are largely similar, the decision will likely come down to pricing and personal interface preferences, as well as the skills of the salesperson you happened to get.
Brandfolder vs. filecamp
Filecamp is a low-cost DAM, going at a flat pricing of $59 for their 50GB plan.
However, while they advertise the cover most expected DAM functionality, we’ve found that it is rarely the case.
The good news is that, since it is one of the only self-service platforms out there, you can try and be disappointed yourself. In fact, even though it presents itself as a DAM, its main organization structure uses folders, so in our view, it’s more comparable to a low-cost Dropbox or Google Drive.
With less-than-basic search and tagging, we would not recommend it, especially compared to other reasonably priced options such as Tagbox and Playbook.
Brandfolder vs. play book
Playbook is one of the newest players in the DAM market, and might be worth exploring if you’re a designer looking for a low-cost DAM with good basic functionality.
Similar to Brandfolder, Playbook's interface is fun and more design-oriented.
However, Playbook lacks advanced features such as tag management and even basic filters, and they mostly rely on search for asset discovery. Similarly, there is no approval process or workflow management in Playbook.
Who should use Brandfolder?
Brandfolder is most suitable for large retail & tech organizations, with large budgets and at least one team member that will be fully dedicated to managing the assets within the platform.
How much does brandfolder cost?
While they don’t make their pricing public, we estimate their pricing at around $3,000-$10,000 / month, depending on your specific storage requirements and number of users. Other competitors, such as Tagbox and Filecamp, are available for around $50 - $1,000 / month.
What are the top alternatives to brandfolder?
The top alternatives to Brandfolder include Tagbox.io, Bynder, Canto, Filecamp, and Playbook.