Digital Asset Management for Hospitality and Wellness Industry [Case Study]

Scandinave Spa, a pioneer in Canada’s Nordic spa industry, was stuck with a clunky SharePoint system that made organizing and finding media slow and frustrating. They needed something built for creative teams - fast, intuitive, and scalable. With Tagbox.io, they found exactly that. Now, every team member can quickly access approved visuals for campaigns, collaborate efficiently in both English and French, and surface hidden gems from their archive.

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The Challenge

"We used SharePoint," says Marie-Soleil Thellen, Marketing Advisor at Scandinave Spa. "But it became clear it wasn’t designed for the kind of visual asset management we needed."

With a growing team working across multiple spa locations, campaign themes, and languages, the cracks started to show. Search was clunky. Visuals were hard to preview. Organizing content for reuse was difficult, and the process of finding what they needed slowed everything down. Instead of inspiring creativity, their media library created friction.

"We didn’t realize how much time and energy we were wasting until we switched," Marie-Soleil adds.

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"Tagbox.io has become an essential part of our marketing toolkit - it’s more than just a storage platform; it’s a strategic asset."

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The Solution

The team began looking for a more modern approach to media management - something that was visual, flexible, and easy for everyone to use. Their wishlist included AI-powered tagging and search, bilingual support, face recognition, fast-loading thumbnails, unlimited user access, and no setup fees.

Tagbox.io checked every box.

"The platform we selected stood out for its ease of use and quick setup"

Tagging helped distinguish spa locations and themes, while AI smart search made it easy to filter by number of people, specific faces, or keywords in either English or French. Collections became their go-to for sharing pre-approved visuals, keeping everyone on the same page.

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Fast, Hands-On Onboarding

From the start, Scandinave Spa wanted a quick rollout - and got one. The Tagbox.io team worked side-by-side with them to upload and tag thousands of assets in just days. There were no setup fees, no long implementation plans, and no steep learning curve.

"Let’s not kid ourselves - cleaning and prepping our archive was a big job. But once it was done? The onboarding was absolutely seamless."

One standout moment came when Tagbox.io used custom AI tagging to train the platform on Scandinave’s new and old logos. The spa had recently gone through a rebrand and needed to make sure old logos weren’t accidentally used in new publications. Using brand-aware AI, they automatically scanned and tagged thousands of photos - saving hours of manual work and preventing any embarrassing slip-ups.

"The Tagbox.io team even helped us locate assets with our old logo. That alone made a huge difference."

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The Results

Since switching to Tagbox.io, the difference has been huge. Instead of digging through folders and settling for whatever image they can find, the team now surfaces the best assets for the job in seconds. Bilingual search ensures all team members can access and contribute, regardless of language. Collections simplify approvals and external sharing. And AI-powered tools help surface visuals they had long forgotten.

"Tagbox.io has become an essential part of our marketing toolkit - it’s more than just a storage platform; it’s a strategic asset."

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Final Thoughts

If your team is spending more time hunting for files than creating great content, it’s probably time for a better system. As Marie-Soleil put it:

"If you’re overwhelmed by scattered assets, inconsistent naming, or limited searchability, Tagbox.io is the solution. It’s intuitive, powerful, and genuinely built for marketing and creative teams."

Tagbox.io isn’t just where your assets live. It’s how your team works better together.

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