Digital Asset Management for Home Design & Construction Firms [Case Study]

TL;DR

Brown Haven Homes, a custom home builder with 8 design studios, used to rely on a chaotic group text thread and scattered photo storage to find references for clients. With Tagbox.io, they now have a centralized, searchable photo library that helps both designers and salespeople find the right images instantly. What used to take hours - or go unresolved - now takes seconds.

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The Challenge: Photos Everywhere, Answers Nowhere

"Who remembers which house had these cabinets?"

That kind of question used to pop up constantly in Brown Haven Homes' group text of eight design specialists. Whenever a client asked to see a specific flooring or paint color, the team would pause their own work, scroll through old photos, or ping colleagues hoping someone remembered. There was no single source of truth. Images were saved across three systems with inconsistent access, and quality references were hard to find fast.

"It was super disorganized," says Blakely Phillips, a Design Specialist at Brown Haven Homes. "We were relying on memory and hoping someone else could find it. The client didn’t get answers right away, and whoever helped was pulled away from their own job."

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The Search for a Better Way

Six months into her role, Blakely decided enough was enough. She began researching solutions and discovered the world of Digital Asset Management (DAM). After speaking with over ten platforms, she pitched Tagbox.io to the leadership team.

"Some DAMs were too expensive or too complex to train on," she explained. "Tagbox.io was affordable, simple to use, and had real people available when we needed help."

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The Solution: One Source of Truth for Photos

With Tagbox.io, Brown Haven Homes created a shared library for completed home photos. Each design specialist can now upload, tag, and search images independently, without disrupting others.

Tags follow a clean internal structure: product category (like flooring, cabinet stain, tiles), sub-tags for specific sizes or styles, and collections organized by floor plan. If a client wants to see a 12x24 tile or a particular paint color, the team can now pull it up on the spot.

"I recorded a 5-minute intro video, and everyone was using it right away. We were fully up and running in under two weeks."

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"Every time we reached out, Tagbox.io responded right away and fixed the issue the same day."

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Results: Faster Answers, Smoother Decisions

Tagbox.io didn’t just help the design team. The sales team now uses it too. During meetings, they pull up curated collections to show real homes by floor plan. Afterward, they can send a shareable link for clients to explore on their own time.

"Before, we mostly sent construction photos from a different app - they were taken by builders, mid-project, with poor lighting. Now we can share real, high-quality photos of finished homes. It makes a huge difference."

One standout moment? A client's original flooring was discontinued mid-construction. The designer quickly used Tagbox.io to find alternate floors that matched the rest of their selections - and could show real examples from past homes. "It gave them peace of mind."

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Final Thoughts

Tagbox.io gave Brown Haven Homes exactly what they needed: a clean, organized way to manage photos across teams and offices. Instead of wasting time digging through old chats or low-quality job site snapshots, they now deliver quick, confident answers with high-quality visuals.

The biggest benefits?

• A centralized, collaborative library that anyone can use, even during live meetings.
• AI-powered search that fills in the gaps when tags are missing.
• Fast, responsive support that keeps everything running smoothly.

"We implemented Tagbox.io so fast - and you were right there with us. The support is incredible, and the platform is just easy to use."

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